West Broadway is the five-lane arterial commercial corridor that connects downtown Council Bluffs with the city of Omaha. In 2000, the roadway was viewed as both the most important corridor in the City and the least attractive. Chroma Design worked with the City of Council Bluffs and a team of civil engineers led by HGM Associates to produce the 2016 Corridor Master Plan. It addresses district initiatives, such as improving transit and trail access, within the context of specific physical improvements to fulfill the streetscape design goals and objectives. A design palette was prepared to guide the character of the proposed reconstruction and create a more cohesive, attractive, and maintainable streetscape. It includes special corner monuments at signalized intersections, ornamental fencing, three types of decorative paving, signature street and pedestrian lights, thematic bus shelters, and colorful planting. The firm is now involved in the preparation of construction documents and the administration of streetscape construction.