Veterans Memorial Highway

Council Bluffs, Iowa

Chroma Design prepared the streetscape master plan and construction documents for the beautification this important five-mile state highway corridor. The streetscape design addresses the urban and rural sections of the roadway similarly providing each with distinctive patterns and colors intended to visually tie the planted roadway edges with the center median. Medians are paved with red concrete that is scored and textured to add visual interest. Half-scale City Gateway Monuments with color changing LED lights are located at key roadway intersections. Signature stone trail bridges are located at drainageway crossings along the adjacent bicycle trail. The form and materials for the walls and towers match those used on the City’s west gateway.

Project Role: Prime Consultant
Project Size: 5 Miles
Project Cost: $8 M
Completed: 2009
Client: City of Council Bluffs

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