Iowa landscape architecture firm

‘Rhythm’ by Jun Kaneko, MAC Plaza
Council Bluffs, IA

“Excellent quality design that is always innovative yet cohesive and respectful of neighborhood surroundings.”

 – Rich Sorich, Special Projects Manager
Iowa West Foundation

Iowa landscape architecture firm

‘Rhythm’ by Jun Kaneko, MAC Plaza
Council Bluffs, IA

Expound An Emphatic Expression

Chroma (n) – purity or intensity of color

Of Greek origin, Chroma means colorfulness. It indicates the intensity of color as a measure of purity and quality. Achieving chromatic purity in placemaking is the result of a thoughtful investigative process focused on uncovering the resonating character of place that exists in every opportunity. Consciously cultivating an ethos of project exploration, Chroma works with owners, stakeholders, designers, and builders to identify and illuminate true color on every commission.

University of Nebraska Kearney Campus Landscape Master Plan
Kearney, NE

“Chroma has been a critical component in the landscape master plan and design implementation of the University of Nebraska Kearney campus. Previously, campus assets were segmented east and west, seemingly disconnected. As planned, the new campus is being stitched together as a cohesive whole and Chroma’s contribution has been considerable.”

– Alan Wedige, University Architect
University of Nebraska Kearney

University of Nebraska Kearney Campus Landscape Master Plan
Kearney, NE

Veterans’ Pedestrian Bridge
Pueblo, CO

Veterans’ Pedestrian Bridge
Pueblo, CO

Drawing inspiration from place, people, purpose, past, and potentialChroma’s creative process judiciously appreciates project influences to compel a singular thematic expression. This ‘big idea’ is transmitted across every angle and detail of design, inspiring solutions that are harmoniously synchronized across scales, spaces, fixtures, and features. The result is an emphatic expression of place and purpose that evokes community pride by encapsulating community character.

Veterans’ Pedestrian Bridge
Pueblo, CO


Iowa Landscape Architecture Firm

West Broadway Corridor Master Plan
Council Bluffs, IA

Iowa landscape architecture firm

West Broadway Corridor Master Plan
Council Bluffs, IA

The foundation of our work is a hands-on principal perspective on every problem through every phase of solution building and execution. Founder, Doug Lamson, has been articulating creative expressions of place for more than 30 years. He is acutely attuned to the subtle variations of circumstantial hue, saturation, and brightness that exist in both places and participants. Doug is adept at concept exploration and insistent on concept completion, overseeing the firm’s work from start to finish on every assignment. Doug assembles teams of design professionals who are committed to creating inspiring, enduring places within a creative process designed to embolden the big idea within the project vision. Seeing more than 90 percent of our work come to fruition through the complexities of planning, permitting, and installation, Chroma maintains vital continuity across processes that span years and sometimes decades.

“Doug Lamson’s talent and expertise along with his commitment to excellence have helped us transform Council Bluffs with the planning and implementation of a master corridor and streetscape plan. The effort has been transformational for our community.”  – Pete Tulipana, CEO
Iowa West Foundation

Utica Harbor Development Sign Sketch
Utica, NY

Omaha Nebraska landscape architecture firm

Gene Leahy Mall Playground Concept Sketch
Omaha, NE

Placemaking differs from landscape architecture primarily in the intricacies of community importance. The practical implication of elevated importance in placemaking is quite often an abundance of project participants in the form of local, state, federal, and private investments applying influence and oversight. Coalescing contending perspectives into a concise, emphatic expression of place is where Chroma’s commitment to context and community character distinguishes our work as more than design. Full-service or as specialized consultants, Chroma both leads and joins design teams to inspire placemaking solutions that are more than the sum of their parts. Regardless if direction comes from a municipality, state DOT, private foundation, or another design practice, our clients are connected by the desire to communicate the importance of place as a point of pride for participants and the people served.

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